From June 29 to July 1, IDI Italian Design Icons South-West Edition has been held in Chengdu, the home of the Giant Panda as well as one of the most active center of economic development in South-West China. The event has been organized by Eastant Communication & Events, a company of DP Group, in cooperation with the Consulate General of Italy in Chongqing, EasyHome Top Design Center, Shejijia and M5.

After the first two editions held in Shanghai in 2016 and 2017 and with the upcoming third edition in November 2018, also in Shanghai, this has been the first special edition dedicated to South-West China. As every year we select a topic for our exhibition; this year it has been Sustainability & Environment, according to the one chosen by the Italian Design Day 2018. Indeed, all the set-up has been constructed with 100% recycling materials only and the amazing location of the EasyHome Top Design Center has been decorated in order to look like a real forest.

Let’s take a look to our top exhibitors:

AnsaldoBreda with its beautiful train scale model

iGuzzini and its iconic “Trick”, which created a magical light effect

Moto Guzzi with the “V7 III Stone”

Vespa, with “Sprint”, equipped with the new i-getengine, for a total green experience technology



Poltrona Frau, with “VanityFair”, an elegant masterpiece both in real size and mini version

Pirelli, with the amazing Pirelli Color Edition tyre

SFH, with its new sustainable engine

During the opening day, on June 29, we had the honor to welcome the CEO of AnsaldoBreda, Mr. Antonio Liguori, who opened the speeches, followed by Ms. Nunzia Carbone, principal & founder of Dedodesign Architects and Ediblecities and by Mr. LucaTarsetti, General Manager of iGuzzini Trading. After, the Vice Consul General of Italy in Chongqing Mr. Davide Castellani closed thespeeches and, together with the representatives of some of the brands, answered  questions from local  journalists during the press conference.

On the second day, June 30, it was a pleasure to have further lectures aboutdesign for sustainability: the colorful presentation by Ms. Francesca Patti, Architect & Interior Designer of Xi Life; the train “refurbishment” process explained by Mr Ermanno Vitali, General Manager of Chongqing ChuanyiAnsaldoBreda; the focus on the engine by Mr Tony Li, SFH New Product Development Management.

On the third day, July 1, we had the pleasure to have Professor Ang Hu, President of the Institute of Urban & Architecture Design of Sichuan University; MrTan Lin, Product R&D Director of Chengdu Courtesy Hotel Management Co.,Ltd.; Mr Wu Tie, founder of “Leng Qing Cui Interior Design” and Ms Chen Jia, Board Member at Roots & Shoots Chengdu.

A big thanks to our partners for the great support; to our guests, who came tovisit us on the three days and to our amazing exhibitors. The next edition of IDI will be held in Shanghai, from November 16 to November 18…Stay tuned formore information!