Dunhill vs Danhuoli: A Curtain-Raiser for Higher Damage Compensation

Last October, Alfred Dunhill, a British luxury brand, won a $1.4m (RMB 10 million) payout over trademark infringement by a Chinese menswear brand called Danhuoli, marking an important progression in IP protection in China. Dunhill filed and ordered the lawsuit in China where the Foshan Intermediate People’s Court in Guangdong Province found the Chinese menswear label guilty of trademark infringement and unfair competition practices. Danhuoli registered their name under a shadow company in Hong Kong called “Dunhill Group” and had originally registered the “Danhuoli” trademark in plain font. However, the infringing Danhuoli logo, which had been used for several years , was considered by the Court as very similar to Dunhill’s original thin, black, and elongated logo font.

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